SHARK WEEK began on Sunday, July 23rd, and at Lunde’s Peoria Volkswagen, we couldn’t be more excited! Why? Because for the sixth year in-a-row, Volkswagen has joined forces with Discovery Channel to sponsor SHARK WEEK. The “Land of Sharks” campaign follows the 2018 Volkswagen Atlas, currently available at our Phoenix area dealership, as a family takes it on a journey across the deserts of the United States to explore ancient oceans and their sharks.
“Volkswagen is excited to continue our sponsorship of Discovery Channel’s SHARK WEEK for the sixth year. This year’s cross-country journey to explore oceans of the past provides an ideal platform to show the versatility and spaciousness of the all-new 2018 Volkswagen Atlas,” said Jennifer Clayton, Director of Brand and Marketing Communications, Volkswagen of America.
Phoenix Area Shoppers can Take a Bite out of SHARKWEEK Inside the 2018 VW Atlas
“Discovery Channel is proud to be working with Volkswagen for six consecutive years on SHARK WEEK, TV’s must-see summer event. Discovery Channel and Volkswagen are both advocates of innovation and exploration, and the all-new Atlas was a perfect fit for this year’s programming as we ventured across the deserts of the United States to explore ancient oceans and its sharks,” said Mark Lewis, VP Ad Sales Marketing, Discovery Communications.
The 2018 VW Atlas is the brand’s first three-row SUV—perfect for Phoenix area families! It offers up enough space to comfortably seat seven, and provides easy access to the third-row so passengers can easily get in and out of the vehicle. The high-tech interior includes numerous innovations, like the Volkswagen Digital Cockpit, that includes that available Volkswagen App-Connect and an available Fender Premium Audio System. The 2018 Atlas is the only vehicle in its class to offer an Automatic Post-Collision Braking System, and comes with a six-year/72,000-mile New Vehicle Limited Warranty to provide drivers with more peace of mind than ever before!
To learn more about the “Land of Sharks” campaign or the 2018 Volkswagen Atlas, contact us at (602) 714-3968.
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