At Lunde’s Peoria Volkswagen, we’re proud to share that Volkswagen has just launched its “Luv Bug” campaign. The first TV spot for the campaign features the all-new 2018 Volkswagen Atlas, which is scheduled to hit our Peoria VW showroom later this spring. The first “Luv Bug” ad heralds the arrival of the brand’s expanded SUV lineup by depicting a couple’s blossoming relationship that results in the growth of their family and their vehicle.
“’Luv Bug’ shows the evolution of the Volkswagen brand through the eyes of a growing American family, as they graduate from the iconic Beetle to the compact Jetta sedan then to the versatile Tiguan and eventually to our all-new 2018 Atlas. We are excited to debut the Atlas with an ad campaign that celebrates our heritage and journey, alongside that of our American consumers,” said Vinay Shahani, Senior Vice President, Marketing, Volkswagen of America.
The 2018 VW Atlas Is the Perfect SUV for Ever-growing Peoria Families
The ad features the song “Birds and the Bees” by Dean Martin and introduces the tagline “Life’s as big as you make it.” The Volkswagen Atlas offers versatility and spaciousness for both families and adventure-seekers alike. The Atlas, soon to be available at our Peoria Volkswagen dealership, is the biggest and boldest VW ever built in and for the U.S. market. It has been specifically tailored to meet the needs of the American consumer, offering class-competitive levels of technology and spaciousness, while delivering hallmark VW driving dynamics and attention to detail.
“The Atlas marks a brand new journey for Volkswagen as we enter deeper into the heart of the American market, moving from a small-car brand towards a more family-friendly lineup. We are so proud that this vehicle was not only designed for the American market, but we built it in our factory right here in Tennessee,” said Hinrich J. Woebcken, CEO of the North America Region, Volkswagen.
For more information about the upcoming Atlas or the “Luv Bug” campaign, contact us at (602) 714-3968.
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